Sony introduces the BRAVIA 9 QLED (XR l Mini LED) 4K HDR TV - Sony's brightest 4K ever for the ultimate movie experience.

A cinematic experience as intended by the creator.

The advanced color accuracy, volume and brightness of this QLED (XR l Mini LED) TV combined with Sony's Neo technology delivers bright, beautiful, lifelike images like never before. The XR Backlight Master Drive controls exactly where the light goes in a scene, revealing details that would otherwise be lost. It's the same technology used in Sony's professional Master Cinematic Monitors*1, ensuring the creator's original vision is preserved.

BRAVIA 9's technology includes the world's first two upward-firing tweeters in a TV*2, so sound comes straight from the screen, just like in the cinema, and immerses you in the film.

This TV is compatible with Sony's soundbars, making it the star of your BRAVIA home theater! 360 Spatial Sound Mapping*3 creates phantom speakers throughout the room, Acoustic Center Sync*4 turns the TV into the center speaker of the setup, and you can enjoy intuitive, integrated controls.

The BRAVIA 9 is designed to blend into any interior, with the Seamless Edge frame, a 4-way stand, neat cable management and the backlit Eco Remote Control*5.

There are over 10,000 apps and games*6 available on this Google TV - voice search*7 even works hands-free! Apple AirPlay 2*8 and Chromecast built-in*9 allow you to view content from your smartphone on the big screen.

Sony's Eco Dashboard 2 puts all your energy settings in one place, and the XR Backlight Master Drive naturally helps reduce power consumption by only providing light to the parts of the screen that need it. Overall, this TV can save up to €548 on your electricity bill*10. The TV is also partly made from Sony's own recycled plastic SORPLAS*11.

Gamers enjoy smooth, responsive gameplay with 4K/120fps, VRR and ALLM in HDMI 2.1*12, Quick Access Gaming Menu 2, Perfect for PS5®*13 and PS Remote Play*14.

Finally, 10 movies can be redeemed and streamed for 24 months on the SONY PICTURES CORE app*15. From IMAX® Enhanced to Dolby Atmos®*16, there's no better way to see how incredible movies are on BRAVIA 9!

*1 The backlight control of the BVM-HX3110 master monitor, which is used for final picture quality checks in studios, and the XR Backlight Master Drive in BRAVIA are developed based on the same Sony core technology.

*2 State of the art as of April 2024.

*3 This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability varies by regions and countries. HT-A7000 / HT-A5000 / HT-A3000 require optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.

*4 This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries.

*5 Made from 80% recycled plastic.

*6 The user must accept the Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use the TV. The user must connect to a Google account to use certain advertised features, including voice control to activate linked apps, and to install certain apps and operating software during setup. Using the TV without connecting to a Google account enables only basic TV functions and certain apps. A 802.11 home network is required for wireless connection (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate terms or those of third parties and may be changed, suspended or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with the TV. App availability varies by region and device.

*7 Availability of hands-free calling depends on language and may require a software update. For more information, visit the Sony support page; https://www.sony.net/tv-hf-ww/. Google Assistant is not available in certain countries and languages. Service availability varies by country and language.

*8 Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS or macOS is recommended.

*9 Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility depends on the app Optimized casting for select services only

*10 K-85XR90 compared to EPREL registration number 1865243. Daily usage of 4 hours and based on 10 years of usage. Daily TV consumption 2/3 SDR + 1/3 HDR content.https://ec.europa.eu/commission/presscorner/detail/en/MEMO_10_696 Average cost of 0.4125 € per kwh. https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Electricity_price_statistics

*11 SORPLAS™ back cover and internal parts improved by up to 60% compared to FY18 models. The ratio may vary depending on the model and size.

*12 Game that supports 4K/120fps required.

The latest system software update on PS5® consoles is required for VRR to be available. Input lag time is measured on BRAVIA XR models via HDMI input for 4K/120fps gaming based on internal conditions, and may vary by model, real-time usage environment, or specific conditions. 4K: 3840 x 2160 pixels. Game titles that support VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in unexpected visual effects, you can turn the feature off at any time. Results may vary by game. If enabling VRR results in unexpected visual effects, you can turn the feature off at any time.

*13 PS5® system sold separately. Design and specifications are subject to change without notice. 'PlayStation' and 'PS5' are registered trademarks or trademarks of Sony Interactive Entertainment Inc. *14 A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used over a mobile data connection or Wi-Fi. A broadband internet connection of at least 5 Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15 Mbps is recommended, either over Wi-Fi or a mobile data connection.

Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™ or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.

*15 The availability of functions depends on the regions and countries. The calculation is based on the average movie value of 10 movies.

*16 Available in English only.