With exceptional color quality, pure blacks for lifelike depth and texture, and outstanding viewing angles, OLED is often considered the most advanced television technology - and Sony OLED TVs are simply stunning.

On the A80K, we've combined our OLED screen with XR OLED Contrast PRO technology to further enhance colors and contrast. Images are optimized in the same way your eyes focus on the things that matter most to you in real life, so you won't miss any details in particularly bright or dark areas.

With our widest color gamut yet, you can enjoy over a billion colors on the A90K. Some of these colors are even only available on Sony TVs. The XR Triluminos Pro™ algorithm can detect colors based on saturation, hue and brightness and reproduces tones with natural, subtle gradations, just like in nature and real life. This is especially noticeable with bright greens and reds.

With this OLED TV, watching TV from the side is just as impressive as watching it from the front. Our self-illuminating OLED screen reproduces colors consistently and realistically from any angle - ideal if you need to move around the room, watch movies with your family or play multiplayer games with friends.

This is a 4K TV with four times the resolution of conventional Full HD TVs. We want to give you brilliant picture quality in all your content, so it includes our XR 4K upscaling technology, which upscales 2K and HD content to near 4K quality and intelligently restores lost textures and details.

The A90K doesn't have the image banding that can sometimes occur on other TVs. With 4K XR Smoothing, you get smooth, natural 4K images when watching TV thanks to the thousands of colors, shades and gradations that we can reproduce.

In fact, this TV can detect any object on the screen, analyze its color, and adjust its contrast in real time to create even more realistic images. Object-based processing lets you adjust shading, saturation, brightness, motion vector, bandwidth, and more for images of landscapes or people—it's a new definition of precision. With our XR HDR Remaster technology, you'll see exactly what directors intended in a scene, putting you right in the middle of the action.

Our XR Super Resolution technology enables the lifelike texture of every object on the screen. When gaming, this can add a whole new level of reality to all genres, such as simulation, real-time strategy, action adventure, role-playing games and even board games!

Fast-paced action and sports broadcasts are even more immersive on the A90K. Fast-moving scenes are never blurry or distorted because XR OLED Motion analyzes the motion and adds additional frames to keep the action smooth, bright, and clear.

On conventional TVs, the brightness remains constant no matter how bright it is in the room. This often results in images that are too bright or too dark. The A90K contains a light sensor that optimizes the image brightness based on the lighting conditions in the room. When a light is on, the brightness is increased, and when it is dark, it is decreased. This way you can enjoy perfect images in any environment.

This TV uses our revolutionary processor that understands how people see and hear and delivers content in a truly lifelike way. We call it the Cognitive Processor XR™.

With the A90K, the screen is also the speaker. Two actuators create imperceptible vibrations, creating acoustics that move with the image. This produces realistic high frequencies and clear, natural dialogue, while a subwoofer amplifies the bass. This combination gives you immersive 2.1-channel sound in your living room. We call this technology Acoustic Surface Audio+™.

You can also now experience all your entertainment in 3D surround sound - without the need for additional ceiling or upward-facing speakers. With our XR Surround technology, the sound is generated sideways and vertically exclusively through the TV speakers. You are surrounded by audio, just like in the cinema - or even like in the game. The integrated Dolby Atmos® technology - a surround sound technology as you know it from the cinema - ensures that you can bring the cinema experience into your own four walls with the A90K.

Want to improve your listening experience even further? If you pair your TV with a compatible Sony soundbar, the center speaker will use the soundbar to reproduce voices even more clearly and richly. This effect is called Acoustic Center Sync. When paired with compatible headphones and a wireless transmitter, you can experience 360° spatial sound. This is a unique audio mapping technology that allows you to experience all the instruments and notes around you as if you were in a recording studio.

With Voice Zoom™ 2, you'll never miss an unexpected turn of phrase. Even when speech is hard to hear, this feature detects the voice, analyzes it, and improves its clarity in real time. This lets you hear dialogue clearly without having to turn up the volume. This is especially useful when watching TV with friends or family.

No matter where you sit in front of the TV, with Acoustic Auto Calibration the A90K detects your position and optimizes the sound so that it feels like you are sitting directly in front of the TV.

The sound is also automatically optimized for your environment. For example, if there are curtains that absorb sound or a coffee table in the room that obstructs the passage of sound, our Ambient Optimization technology recognizes these objects and reproduces a sound that is optimized for your room. So nothing stands in the way of the perfect listening experience with the A90K.

Do you want to watch TV with headphones? This TV is equipped with Bluetooth®, so you can connect compatible devices and enjoy wireless entertainment without interruptions.

Blockbuster at the touch of a button

Enjoy the latest films from the BRAVIA XR™ video library for the perfect cinema experience at home. BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced reliably ensure breathtaking images and expressive sound. In BRAVIA CORE's calibrated mode, your films are automatically adjusted to the optimal picture settings.

Perfect for PlayStation®5

BRAVIA XR™ TVs are perfectly matched to PlayStation®5 consoles. BRAVIA XR and PS5™ work together to deliver an incredible experience with stunning picture and sound that will make you feel like you're right in the middle of the action.

Smart features thanks to Google TV

The A90K features voice control. Simply press the button on your remote to ask Google for a specific title on compatible apps, browse by genre, or even get personalized recommendations by saying "Ok Google, what should I watch?" You can also use your Google TV to control your other smart home devices and more.

The best HD+ ever.

• private channels in HD and UHD quality
• HD+ comfort function with restart, media libraries and UHD switch
• 6 months free trial - without registration

The HD+ comfort function in detail:

• Restart: Never miss anything again. Simply start selected programs again from the beginning at any time.
• Media libraries: Huge selection. Search numerous media libraries from free and private channels at the same time.
• UHD switch: Always the best picture. Find out immediately when the current program is also available in UHD.