The BRAVIA 8 OLED 4K HDR television delivers cinematic picture and sound quality with aesthetic appeal.

Sony's OLED panel with over 8 million self-illuminating pixels is the pinnacle of image precision - and now more beautiful than ever! The XR Contrast Booster takes things further by using a high-luminance panel and temperature mapping to deliver true-to-life contrast - just as the Creator intended.

You'll also hear every creative detail, as Sony's Acoustic Surface Audio+ technology turns the screen into a speaker - just like a movie theater screen!

This TV is compatible with Sony's soundbars, making it the star of your BRAVIA home cinema! 360 Spatial Sound Mapping*1 creates phantom speakers all around in a cinematic layout, Acoustic Center Sync*2 makes the TV the center speaker of the setup, and you can enjoy intuitive, integrated controls. Voice Zoom 2* enhances dialogue, and 3D Surround Upscaling creates surround sound.

Designed to blend into any interior, BRAVIA 8 features Sony's One Slate Seamless Edge design, 4-way stand, neat cable management and backlit Eco Remote*3.

There are over 10,000 apps and games available on this Google TV*4 - voice search*5 even works hands-free! Apple AirPlay 2*6 and Chromecast built-in*7 make it possible to view content from your smartphone on the big screen.

Designed with the environment and energy bills in mind, this TV is more energy efficient and features the new Eco Dashboard 2 for easy energy management. Overall, this TV can save up to €341 on your electricity bill.*8 The TV is partly made from Sony's own recycled plastic SORPLAS*9, and the packaging is smaller and lighter to reduce CO2 emissions*10.

Gamers enjoy smooth, responsive gameplay at 4K/120fps, VRR and ALLM in HDMI 2.1*11, Quick Access Gaming Menu 2, Perfect for PS5® features*12 and PS Remote Play*13.

Finally, 15 movies can be redeemed and streamed for 24 months on the SONY PICTURES CORE app*14. From IMAX® Enhanced to Dolby Atmos®*15, there's no better way to see how incredible movies are on BRAVIA 8!

*1 This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability varies by regions and countries. HT-A7000 / HT-A5000 / HT-A3000 require optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.

*2 This function works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability varies by region and country. Depending on the usage conditions, there may be interference between the TV sound and the speaker sound.

*3 Made from 80% recycled plastic.

*4 The user must accept the Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use the TV. The user must connect to a Google account to use certain advertised features, including voice control to activate linked apps, and to install certain apps and operating software during setup. Using the TV without connecting to a Google account enables only basic TV functions and certain apps. A 802.11 home network is required for wireless connection (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate terms or those of third parties and may be changed, suspended or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with the TV. App availability varies by region and device.

*5 Availability of hands-free calling depends on language and may require a software update. For more information, visit the Sony support page; https://www.sony.net/tv-hf-ww/. Google Assistant is not available in certain countries and languages. Service availability varies by country and language.

*6 Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS or macOS is recommended.

*7 Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility depends on the app Optimized casting for select services only

*8 K-77XR80 compared to EPREL registration number 1864991. Daily usage of 4 hours and based on 10 years of usage. Daily TV consumption 2/3 SDR + 1/3 HDR content.https://ec.europa.eu/commission/presscorner/detail/en/MEMO_10_696 Average cost of 0.4125 € per kwh. https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Electricity_price_statistics

*9 SORPLAS™ back cover and internal parts improved by up to 60% compared to FY18 models. The ratio may vary depending on the model and size.

*10 Sony's new packaging is 15% smaller and 12% lighter, optimizing transportation efficiency and reducing CO2 emissions by up to 15% compared to FY18 models. The ratio may vary depending on the model and size.

*11 Game with 4K/120fps support required. The latest system software update on PS5® consoles is required for VRR to be available. Input lag time is measured on BRAVIA XR models via HDMI input for 4K/120fps gaming based on internal conditions and may vary depending on the model, real-time usage environment, or specific conditions. 4K: 3840 x 2160 pixels.Game titles that support VRR and/or 4K/120fps required. VRR results may vary depending on the game you are playing. If enabling VRR results in unexpected visual effects, you can turn the feature off at any time.

*12 PS5® system sold separately. Design and specifications are subject to change without notice. ''PlayStation'' and ''PS5'' are registered trademarks or trademarks of Sony Interactive Entertainment Inc.

*13 A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used over a mobile data connection or Wi-Fi. A broadband internet connection of at least 5 Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15 Mbps is recommended, either over Wi-Fi or a mobile data connection.

Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™ or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.

*14 The availability of functions depends on the regions and countries. Calculation is based on the average movie value of 15 movies.

*15 Available in English only.