Transform your living room into an art gallery.

The sculptural design of the Loewe Iconic combines state-of-the-art OLED technology with a room-filling sound experience and an extraordinary stone installation solution.

This makes your home more than just a place to live: it becomes a place where you can indulge in art, craftsmanship and culture – with the Loewe Iconic as a powerfully designed, central design statement from our factory.

All-in-one solution in an extraordinary form

The Loewe iconic combines an excellent TV and a high-tech soundbar to create a unique installation solution with an impressively sculptural design.

This TV setup solution is more than just a modern eye-catcher: The Loewe iconic is the unique symbiosis of art, culture, craftsmanship and technology - a style icon for the luxurious home entertainment of the future.

The unique design, manufactured in the German factory, is the culmination of Loewe's long TV and audio tradition: technology and timeless design merge into a work of art.

Made of stone

The unique, high-quality stand solution for the Loewe iconic is handcrafted from Syno-Stone, a solid mineral material that is robust and durable and feels as heavy and cool as stone.

Smooth, robust and solid, the Syno-Stone is perfect for carrying your TV and soundbar with ease.

Experience a TV and audio combination that merges into one with this durable stand solution. Crafted with expert craftsmanship, it is ready to outlast short-lived design trends as well as the test of time.

image quality Made in Germany

High-contrast images and an impressive color spectrum: Thanks to ultra-high-resolution 4K OLED, HLG, HDR 10 and Dolby Vision, you can enjoy perfect home cinema with the TV models that are already factory-calibrated.

The two chassis variants SL5 and SL7 are developed and manufactured at the Loewe headquarters in Germany, which guarantees exceptional durability, repairability and thus high sustainability.

Strong home cinema sound developed in Germany

The integrated 3.1 soundbar with three front speakers and two built-in subwoofers delivers a total music output of 360 watts for a room-filling, natural and impressive sound experience - including Dolby Atmos, DTS X, multiroom via DTS Play-Fi, Loewe Wireless Digital Audiolink (WDAL 2.0) for wireless 5.1 system expansion and with AVR connections for connecting to many old and new wired active speakers, subwoofers and amplifiers via cinch.

Hidden under a specially made acoustic fabric, the powerful soundbar reaches every corner of the room without being visible. Top audio performance, engineered in Germany.